Malcolm Johnson

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Hi there.

I’m a writer, editor and creative consultant based in northern British Columbia.

Thanks to my mom and dad, most of my favourite childhood memories happened in the outdoors—paddling cedar-and-canvas canoes, or shredding my ski mitts on the Mt. Seymour rope tow, or standing on the dunes watching the wind-whipped waves at Wickaninnish Beach. Though I didn’t know it as an 8-year-old, those moments were all helping instill a lifelong love of the natural world.

A decade later, while studying at the University of Victoria, I got sidetracked by surfing and surf culture—so much so that I abandoned any other aspirations and moved to Tofino, one of the few places in Canada where you could find surfable waves any day of the year. I led sea kayak tours and parked cars at a pricey hotel to pay the bills, and started writing stories for a few surf and travel magazines. I did some ad work for agencies in Vancouver, too, and in 2006 I was hired to be the founding editor of SBC Surf, Canada’s first newsstand surf magazine, which I helmed until 2012. 

 
 

Not long after, I started working with Patagonia, and moved to California in 2015 to work as a managing editor at one of the world’s most progressive companies. As a member of Patagonia’s creative team, I worked on a wide range of sport, environmental and social campaigns, telling stories about things like big wave surfing in Chile, rubber farming in Guatemala, climate activism in Australia, factory work in Sri Lanka and river restoration in the Pacific Northwest. I was the lead editor for the launch of the company’s Workwear line, and also worked closely with partner groups like the Forest Stewardship Council, the Surfrider Foundation and Fair Trade USA.

Over the years I’ve continued to write about outdoor, environmental and cultural issues for a number of publications, and now, as a dad and husband back home in the North, my work is mostly focused on how humans experience and interact with nature—and how we can help keep our planet’s ecosystems as healthy, diverse and resilient as possible for generations to come.